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When launching a new book, it is very important to consider the necessary steps for both getting a book onto the bookstore shelves, then getting it off the shelves and into the hands of eager readers. Marketing and publicity are both necessary, but each needs to be seen as a separate, yet coordinated effort that must be performed in conjunction with the other. Doing this creates both awareness and interest in a book.

It is important to clarify the difference between marketing and publicity in order to appreciate each process and understand its significance. Book publicity would be anything that an author, publisher, publicist, or anyone affiliated with the book does to promote the book to the public. In the case of books, the “public” would be defined as consumers as well as the book industry. You would target the book industry first to get the books onto the shelves, then target consumers to get them off the shelves. Publicity is all about influencing people’s opinions by providing relevant information (through press releases or other materials) and/or direct contact. You should never pay anyone to endorse or support the book. If you do, it is then considered marketing. It is only publicity if, by your own efforts, someone willingly chooses to review a book, write editorial content on your book or company, host a book signing, interview an author, etc. Publicity will generate a sense of trust from the consumer that you can’t achieve through marketing. For example, the consumer may feel that since Publishers Weekly chose to review it, it must be a good book. Or, if Allure magazine chose to feature the book in this article, it must be a good book. 

Marketing encompasses all activities that promote your book to the consumer or buyer including advertising, shipping, storing, and selling. Marketing will generate awareness about your title through repetitious efforts that will ideally brand the image of the product into someone’s head. The repetition from the marketing in conjunction with the trust garnered from publicity efforts is what makes a successful book launch.

Excerpted from: Circle, Alison. Library Journal. Marketing Trends to Watch.

1. Twitter. 

  • You can speak directly to your customers
  • Twitter allows you to create a following of people that are interested in what you have to say

2. Online Reputation Management. Many organizations spend a majority of their time managing their online brands created for their company as much as they do their physical brands. MonitorThis and Google Alerts, are helpful tools to alert you on what people are saying about your organization and products.

3. Video Marketing. If your company has cut back on advertising costs, Youtube is a free advertising outlet to reach your customers in an entirely different way.

4. Mobile Marketing or marketing through a mobile channel. This new phenomena is another new way to reach your customers. “Phones are the one-stop shop for combination, digital services, email, photos, and navigation.”

5. A Deeper Shade of Green. “Aberdeen Group, a market research company, reports that even the modest green initiatives drive customer loyalty by 36 percent. But when companies operate at the best of class levels, customer loyalty increases to 69 percent.” Saying your company is going green is not enough. Your company needs to offer environmentally friendly products and act environmentally conscious as well.

6. Speed. Marketing is about understanding the needs of your customers. Organizations should evaluate the customers view on how service delivery can be made easier for them.

Book Marketing

“Excerpted with permission from Brian Jud’s Book Marketing Matters newsletter”.

Savvy Self-Promotion
Penny Sansevieri, author of From Book to Bestseller,

As any search engine optimization expert will tell you, keyword research is a funny animal. The type of keyword research you do will vary depending on what you’re using the keywords for. Article research for example will be much different than keyword searches done for Web sites mostly because people are searching for different types of words depending on what they’re going after. Regardless of the type of search you’re doing though, there are some hard and fast rules when it comes to good keyword searches. Here is a tip that should help you understand, define, and implement your own keyword searches:

If you’re stumped for how to research keywords, and the marketing materials and press releases you’ve gathered aren’t helping, consider going onto some blogs in your particular market and see what you can dig up there. Look for phrases that are used over and over again. For example when women’s literature added a spicy, fun new genre, the term “chick lit” was used over and over and became not just the adopted name for the genre, but a keyword term as well.

Fall Catalog Reminder

To All Publishers:

This is a reminder that the deadline for the fall selling season through AtlasBooks distribution is March 1, 2010.  New titles that have not yet been submitted to AtlasBooks must be received by March 1,2010, or they will carry over to the Spring 2011 catalog.

Please contact your account executive at your earliest convenience to ensure that your titles will be included in this seasons catalog.

Facebook

Facebook is not only an effective tool to communicate with family, friends, and co-workers it is also an effective marketing tool to promote your title and its FREE.  Having your own Facebook page is very easy to navigate.  As a “Facebooker” it is very simple to upload photos, belong to groups, RSVP to upcoming events, and connect to people who share the same interests as you do.

Company figures:

  • More than 350 million active users
  • 50% of the Facebook users log on to Facebook in a given day
  • More than 35 million users update their status each day
  • More than 55 million status updates posted each day
  • More than 2.5 million photos uploaded to the site each month
  • More than 3.5 billion pieces of content shared each week
  • More than 3.5 million events created each  month
  • More than 1.6 million active pages on Facebook
  • More than 700,000 local businesses have active pages on Facebook
  • Pages have created more than 5.3 billion fans

Information excerpted from: Company Figureshttp://www.Facebook.com

Create your own Facebook page today, by going to: www.Facebook.com.   Once you are on the Facebook site, signing up is easy! Fill out this basic information and you are ready to go:

  1. Last Name
  2. Email address
  3. New password for the site
  4. Select male or female
  5. Birthday information

Get Money

Information directly obtained from: 24-7 press release:

“NEW YORK, NY, December 24, 2009 /24-7PressRelease/ — GET MONEY, the Magazine of Choice for the Corporate Hustler , has announced the national release of its highly anticipated publication. The magazine will be available at newsstands across the nation Tuesday, December 29, 2009.

GET MONEY is a new urban business magazine published quarterly. The editorial content is similar to more traditional business magazines such as Forbes and Fortune Magazines. Articles covering business structures, investing, real estate, business planning, money management, and financial motivation form the basis of the GET MONEY editorial content. However, GET MONEY is written from a young urban point of view, and features well-known urban models such as Yolie Betty Booty (known from Smooth Magazine) and newcomer Jessi Apple .

Kolie Crutcher, GET MONEY CEO states, “The mission of GET MONEY Magazine is to forever change the way young urban adults think about getting money, investing money, and keeping money; thereby inspiring the consistent actions necessary to create generational wealth.”

Although GET MONEY is a magazine geared towards urban males, the publication also has a strong appeal to women. In particular, featured in the newsstand issue is an article titled “How To Hold Your Man Down, Without Holding Him Back!” written by Yolie Betty Booty. This witty article highlights 5 simple techniques women can use to help their man be at his best while he’s out taking on the world. Early promotional copies of GET MONEY previewed “How To Hold Your Man Down”, and the early feedback from readers was very positive, as it appears to be one of the issue’s more anticipated articles. Articles “The 7 Laws of Money” and “Measuring Financial Success” are also early favorites.

GET MONEY Magazine will be hosting its Official Magazine Release Party in conjunction with Black Mens Magazine publisher John Blassingame’s 16th Annual Fashion and Industry Networking Party on Saturday, January 16th, 2010, at the Marriot Newark, NJ International Airport location. Visit http://www.getmoneymagazine.com or http://www.lindennewday.com for details”

Contact:
Kolie Crutcher, Publisher
GET MONEY Magazine
P.O. Box 99
New York, NY 10159
718/708-7807
koliecrutcher@getmoneymagazine.com

http://www.getmoneymagazine.com

About GET MONEY Magazine

GET MONEY Magazine was founded in 2008 in the Bronx, NY by Kolie Crutcher. Kolie is the CEO of GET MONEY, and the author and publisher of the urban motivational book ELECTRIC LIVING: The Powerful Life!, currently available at Barnes and Noble bookstores.


Press release service and press release distribution provided by http://www.24-7pressrelease.com

 

Book Marketing

Online Book Promotion –  Dana Lynn Smith
(Book marketing coach Dana Lynn Smith is the author of The Savvy Book Marketer’s Guide to Successful Social Marketing, http://www.SavvyBookMarketer.com. For more book marketing tips, visit http://www.BookMarketingMaven.com.)

Twitter is a great way to develop relationships and promote yourself and your book. But it’s important to avoid being seen as someone who just promotes themselves. Most of your tweets should be about helping others, but you also need to inject some personality to help people get to know you. Here are some ideas for tweeting:

  1. Link to helpful or entertaining articles, Web sites, and blog posts and recommend products and services you find useful.
  2. Offer an incentive to subscribe to your ezine or blog, or offer a free eBook or sample book chapter with no strings attached.
  3. Announce your live and virtual events such as book tours and teleseminars.
  4. Teach a mini-lesson in 140 characters.

Ask for advice or ask questions that encourage responses.

Author 101

Shelley Sapyta, Account Executive in Sales, and Randy McKenzie, National Sales Manager for AtlasBooks, attended Author 101 University in Las Vegas, October 30 and 31. Top publishing and marketing experts from around the country shared their tools and techniques on how to get books published as well as be successful as an author and publisher.

With more than 350 attendees, the two-day university was extremely busy, and excitement was in the air. Shelley and Randy were constantly meeting new and repeat authors with new books.

The booth was nonstop action with authors wanting quotes on printing and advice on distribution and marketing. Shelley said, “We enjoyed meeting and advising new authors on how to get their book printed and make the right decisions. We left making new friends with lots of interest in our publishing services.”

As part of the program, Randy was on a “panel of experts” discussing sales and distribution. The panel included many prestigious people from the industry including Scott Hoffman—Folio Literary Management, David Hancock—Morgan James Publishing, John Kramer—Publishing Consultant, Ken Atchity—Literary Agent, and more.

Mark Victor Hansen, the best­selling author of the Chicken Soup for the Soul series, and Rick Frishman, public relations expert and bestselling author, hosted the event.

Unbroken Will

Order Unbroken Will

Seventy years after the imprisonment of Leopold Engleitner by the Nazis, author Bernhard Rammerstorfer narrates Engleitner’s remarkable life and the Nazi atrocities inflicted upon him during one of the dark epochs of world history. Although Engleitner and Adolf Hitler grew up in the same province in Austria and shared the same cultural background and education system, the convictions and attitudes they developed were diametrically opposed. Whereas Hitler caused untold suffering to millions as a merciless mass murderer, Engleitner devoted his life to peace, refusing to buckle even in the face of death. Why would a man facing imprisonment and unspeakable suffering in a Nazi concentration camp, chose not to sign a document giving him his freedom? Instead he submitted to Nazi persecution, enduring imprisonment in Buchenwald, Niederhagen, and Ravensbruck concentration camps, rather than renouncing his faith as one of Jehovah’s Witnesses. Amazingly he still lives to tell his story, and today at age one hundred and three, he is the oldest known male concentration camp survivor.

Leopold Engleitner was featured in The Boston Globe:

Step Back from the baggage claim

Order Step Back from the Baggage Claim

Ever experienced the way small moments impact our lives? Ever wanted to participate in a movement to change our world? Step back Be Still Share Compassion Live Gratefully Today, travel gracefully along your path! Step Back from the Baggage Claim Jason Barger spent seven straight days flying 6,548 miles to seven different cities  living only in the airports the entire time. He studied 10,000 minutes of observations at all four corners of the U.S. and reflected on how our airport experiences can teach us about our lives TODAY. The airport metaphor leaps to life through profound anecdotes about an orphanage in Mexico, a summer camp in Ohio, bamboo, the homeless, climbing Mt. Everest, a hotdog grill, and much more. The funny and inspiring stories remind us how to change our daily world through thoughtful and compassionate action! Join the movement.

Jason Barger is the author of the book Step Back from the Baggage Claim, recently featured in the New York Times. Before taking off to sleep in airports and observe human behavior, Jason Barger led over 1,700 people to construct 125 houses internationally for families living in poverty. He also implemented the Streets Mission Project to serve the homeless on the streets of Columbus, Ohio. As the former director of First Community Church’s Camp Akita, he designed programming focused on living with joy, love, compassion, faith, and service for over 1,900 campers per summer. Jason is a graduate of Denison University, where he served as captain of the men’s basketball team, and then received certification from Georgetown University in Nonprofit Executive Management. In 2004, he was one of five people in Columbus, Ohio, to receive a Jefferson Award, a national award given to “ordinary people doing extraordinary things.” Today, Jason, his wife Amy, and their two sons, Will and Benton, live in Columbus, Ohio. Jason is an author, consultant, angel advocate, servant-leader, creativity coach, and respected speaker. When not spending time on those things, he is cheering on The Ohio State Buckeyes football team and leaving the door open for the next opportunity to serve.

Step Back From the Baggage Claim and check out Jason’s viral video about his book and experiences: http://www.youtube.com/watchv=y_IDxaMTmZQ.

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