AtlasBooks Distribution Blog

AtlasBooks is committed to providing you with assistance in each step along the way of your publishing venture. Marketing and promoting your title is one of the most important aspects of publishing, and AtlasBooks is able to offer assistance.

The ability to generate awareness of and interest in your title is key, and AtlasBooks’ Marketing Services will do just that. AtlasBooks offers a variety of ways to help market your title, and each is customized to hit your target market. Marketing and promotional opportunities currently available through AtlasBooks are:

For more information, please click here or call 1-800-537-6727 to speak with a sales representative.

AtlasBooks now offers publishers assistance in writing a pitch letter and news release directed at gaining media awareness for your title. This service is a great way to make the media aware of your title through professional releases.

AtlasBooks will create a pitch letter and news release featuring the author and title. The documents will be sent as a Word document, allowing you to add your company letterhead and individualize each document as you see fit. If there are any factual errors in either document, please alert our staff right away.

 

AtlasBooks now offers publishers assistance in writing a press release directed at gaining media awareness for your title. This service is a great way to make the media aware of your title through a professional release.

AtlasBooks will create a press release featuring the author and title. The document will be sent as a Word document, allowing you to add your company letterhead and individualize each document as you see fit. If there are any factual errors in either document, please alert our staff right away.

 

AtlasBooks now offers publishers assistance in writing a pitch letter directed at gaining media awareness for your title. This service is a great way to make the media aware of your title through a professional release.

AtlasBooks will create a pitch featuring the author and title. The document will be sent as a Word document, allowing you to add your company letterhead and individualize each document as you see fit. If there are any factual errors in either document, please alert our staff right away.

AtlasBooks now offers publishers assistance in putting creating a sell sheet directed at gaining awareness for your title through the media, buyers, and reviewers.

AtlasBooks will create a sell sheet for your title. The sell sheet will include a front cover image of the book, along with product description, author biography, and marketing information. The document will be sent as a Word document, allowing you to add your company letterhead and individualize each document as you see fit. If there are any factual errors in either document, please alert our staff right away.

 

Use this magazine to get the word out to the decision makers at more than 4,000 radio and television talk shows. Radio and television producers, hosts, and program directors nationwide read Radio-TV Interview Reports to find interesting guests who are available for their talk shows.

BookMasters will place an advertisement in this publication that will highlight the key points of your book and let the radio and television world know why viewers and listeners would benefit from the expertise that you offer.

Radio and television interviews are a great way to increase interest from consumers and trade book buyers. Positioning yourself as the expert on your topic is a great way to generate publicity for your book.

 

Promote your books online by taking advantage of AtlasBooks’ online marketing services. By spotlighting your book or author on our online bookstore, your title will be seen by the 200,000 visitors that come to the store each month.

• Average 200,000 visitors per month
• Average 1,800,000 hits per month
• Average of over 2,200 consumer orders placed per month
• Average of over $75,000 in consumer sales per month
• Top 5 organic ranking within Google when our publishers’ books are searched by title

Highlight your author by placing an Author Spotlight ad within AtlasBooks.com, our online bookstore. This advertising link will show on the above-mentioned home pages as a photo of the author and will link to a separate Author page highlighting your publishing company and author. Also available on this page will be a direct link to your book page.

Our Main Banner Book-of-the-Month program will place your cover image on the main pages within the AtlasBooks.com bookstore. This cover image will link directly to your book page for ordering. Also available is the Category Banner Book-of-the-Month. This advertising vehicle will place your cover image on over 100 category-specific pages. This link will also lead directly to your book page for ordering.

 

Your experience of chasing reviews has likely been one of the most costly and frustrating aspects of book promotion. This problem has magnified over the last five to ten years as media has consolidated, the number of review slots has dwindled, and celebrity status has become seemingly more important than content and writing ability.

Paying for a professional 400+ word critique is the best marketing value available in this industry. Use the review in your press kit, blurb your cover and highlight it in your marketing campaigns.

With your permission, the review will be archived with the top three title information databases used by booksellers and librarians who make purchasing decisions: Bowker’s Books-In-Print online, Baker & Taylor’s Titlesource II, and Ingram’s iPage, in addition to www.forewordmagazine.com.

 

BookMasters offers publishers an opportunity to promote their book on the radio through an interview with well-known radio personality Stu Taylor. Taylor is the host of two nationally syndicated radio shows and is currently on-air to 37 cities for Radio America and 27 cities for Business Talk Radio, as well as on the world wide web.

Through this service, Taylor offers publishers the opportunity to promote their book through a talk show aired on a 40,000 watt Boston station, WBIX 1060, with a powerful reach into 6 New England states. This show runs during the weekday drive time of 8 – 9am.

Taylor will serve as the host of the show and will interview authors in an effort to promote their products over the radio. This interview is not conducted in infomercial form, and therefore maintains listener interest and credibility.

 

AtlasBooks offers the opportunity to advertise in the BookPage, a monthly book review publication with a nationwide consumer circulation of 420,000 copies per issue. AtlasBooks is providing a limited number of publishers with this opportunity to directly reach thousands of consumers.

BookPage is distributed to consumers by booksellers and public libraries across the country. These bookstores and libraries receive advanced notification of the books to be advertised in upcoming issues, giving them the opportunity to stock the books. Devoted readers look for BookPage each time they visit their favorite bookstore and/or public library to discover what new books to read and buy.

BookPage has been serving readers, publishers, bookstores and public libraries for more than 17 years and is an ideal choice for national advertising to consumers.