AtlasBooks Distribution Blog

It’s never too early to plan the marketing of your new book.  In the book industry, there are two critical periods for book marketing; pre- and post-publication marketing.  Pre-publication marketing is done at least 6 months prior to the publication date.  During this critical time, marketing efforts are geared toward the booksellers themselves.  These are the people who may review your book or may order it into their stores.  Booksellers make their buying decisions according to what will be published 6 months out.  They look that far ahead.  If a title comes in to them that has already been published, most will not consider buying it.

Pre-Publication marketing services offered by Atlas Books include:

• Sending advance copies to industry book reviewers
• Advertising in trade publications
• Trade show representation
• Publicity material and distribution
• E-Flyer/Flyer mailings to independent bookstores

To learn more about Pre-Publication … 

Booksellers are always interested in the amount of marketing a publisher is willing to put behind their author’s new title.  If the publisher is not willing to promote a title, it’s not up to a bookseller to do so.

Unfortunately, many first-time authors get too far ahead of themselves with the excitement of releasing their title.  It is important not to rush this process because once the window of opportunity is gone to create excitement about your book, you can never go back and re-do things.  Once your book has been released, your focus should then move to consumers.

Post-Publication marketing should be the second step in marketing your new title.  This is aimed at creating consumer awareness.  This process should begin approximately 1 month prior to your publication date.  The main focus of Post-Publication marketing is to get your book off of the shelves and into the hands of the consumer.

Post-Publication marketing services offered by AtlasBooks include:

• Radio- TV interview report
• Online marketing services
• Clarion book review
• Stu Taylor Radio Interview
• BookPage advertising

To learn more about Post-Publication … 

We try to make sure we are guiding all our publishers in the right direction, from cover design and binding type to marketing and publicity.  If you would like to work with AtlasBooks marketing department on any aspect of marketing your title, please contact your account representative to find out which services are right for your book.