AtlasBooks Distribution Blog

Excerpted with permission from Brian Jud’s Book Marketing Matters newsletter”

Author 101
(from Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman; FRISHMANR@PlannedTVArts.com or  www.author101.com)

In publicity, your message is delivered through the media and through channels such as your networks and your contacts’ networks. In contrast to advertising, you don’t pay the media to deliver your message, but convince it to deliver it in its articles, reviews, and programs. The media may deliver the exact message you provide, or write or present information about your book in its own words, style, or format.
 
Publicity is effective because the public tends tp think of the information it gets from the media as news. So, it gives publicity more credence than advertising does, which the public knows is bought and paid for by advertisers. Advertising is perceived as being big on hype and short on truth, while information provided by the media is generally accepted as true.