AtlasBooks Distribution Blog

The production of books has become a pretty common practice than ever before.  The latest technologies and impressive pub houses have made it easier than ever.  Even though it has become so easy, you must keep in mind, which books are actually selling.  After the books are back from the printer/publisher, it is time to make your prize possession, a “selling book.”

Listed are some helpful tips to make your book a bestseller:

1. Title- is it griping, interesting? Would one know what it’s about without reading anything else?
2. Cover- people do judge a book by its cover.  Make sure it has enough appeal to stand out on the shelves among the thousands of other books.  Remember to hire a professional.

At BookMasters we don’t limit your options when it comes to cover design. You can choose either our stock cover design program or have our top quality in-house Artist design just the right custom cover for you.

We offer a selection of eye-catching designs in combinations you can mix and match to suit the mood and tone of your book. Created by our graphic artists, we have put the most popular formats in the industry together with an easy to use online form. Simply customize colors, textures, layout, and typestyles that fit your concept, and receive a free no obligation quote on impressive, affordable cover design printing!

BookMasters’ cover design department is dedicated to creating attractive, eye-catching covers ranging from the most basic layout to complex compositions involving numerous printing devices such as die cuts, embossing, and foil stamping. Each cover is created individually to ensure that the customer’s vision for their cover is fully represented in the final product. Clients communicate directly with their designer throughout the entire creation process and are encouraged to make suggestions and revisions until final approval is given. BookMasters’ goal is to exceed our customer’s expectations of their cover design.

Cover designs may be digitally generated on computer-graphic workstations or begin as drawings or paintings crafted in our own art studio, a studio that is staffed by artists who are formally trained and experienced in both fine and commercially oriented art.

Customers may also supply photographs or art elements that can be incorporated into the final composition. All BookMasters’ covers are finished as digital files that are archived electronically and can be revised and reprinted as often as the client desires.  Cover designs can also be transferred to electronic media such as CDs or DVDs for the customer’s own personal or promotional use.

3.  Endorsements- what others say about you is key.  Pull together the “best words from the best people”.  It will pre-sell your book .

4.  Writers Credentials.  Do you have an audience that actually likes what you write?

5.  Knowledge of the Market the book will reach- and the author’s reputation in that market.  The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market. 

6.  Advertising- targeting the right message to the right media at the right time. 

7.  Media coverage- publicity.  Getting on radio, TV, and in newspapers and magazines.

8.  Distribution.  If you want your book to be a best seller you have to have your book available. AtlasBooks Distribution is the #1 source publishers turn to for their complete publishing needs. In conjunction with BookMasters’ direct-to-consumer fulfillment, AtlasBooks prepares, processes, and ships all the orders to both trade accounts and consumers. AtlasBooks Distribution will also manage all tasks associated with dissemination of title information to industry databases—a vital step in the selling process. In addition, we will manage your entire inventory and provide a real-time view to all of your business activity through our secure, password-protected online reporting system.

We provide a full array of operational and sales support, including:

• Sales and trade marketing
• Inventory storage and management
• 24/7 live customer service center to support both trade and direct response marketing
• Direct-to-consumer fulfillment
• Accounting services, including a dedicated A/R collections department
• Detailed monthly reporting
• Online account management
• AtlasBooks.com—online retail bookstore

Why choose AtlasBooks? We leverage our experience and position in the publishing industry to serve our client publishers with unparalleled customer service and support. With hundreds of publishers partnering with us for distribution, Atlasbooks has built a reputation as a knowledgeable and experienced service provider that can help you get your books to market—whether your market is the retail trade, direct to consumers, or both.

9.   Word of Mouth.  The best advertising.  How do you get people talking about your book? By engaging in their culture and creating messages in the media.

BookMasters/AtlasBooks does not formally endorse these guidelines.  These do not guarantee a bestseller, they will only guide in the right direction.

*Information obtained from: http://EzineArticles.com/?expert=Pam_Perry