AtlasBooks Distribution Blog

Help the information-seeking potential customer to make a buying decision. Give enough information on your book. Provide the same shopping experience they have in a store. If you are publishing fiction, put the first chapter on your site as a free read. The first chapter in a creative work will give the reader a taste and is designed to keep the buyer reading. If your work is nonfiction, provide the first page or so of each chapter to give the browser an idea of what is in the book.

The Cover Story -  Dotti Albertine
(Dotti Albertine is an award-winning book cover designer.
Contact her at www.AlbertineBookDesign.com)

I love exciting book covers! The title for this non-fiction book was so provocative, and I wanted an energetic image to mirror the title. I can spend hours finding the best image for a book, and when I see it, I know it’s the one. Because life energy feels hot, warm colors felt like the best choice. Rockets (book title spelled with an “i” intentionally by the author) are smooth and round, so a corresponding font was chosen.

For the back cover, I like to stay in the color palette of the cover for an integrative look. It’s all one piece of art. You cannot read the back cover copy here; however, Karen gave an opening paragraph that suggested “pain” followed by bulleted items that list why you have the pain, then goes on to explain that her book will tell you how to get out of the pain. Next comes a great testimonial and a paragraph outlining the author’s qualifications – wonderful formula for a “how-to” book. Karen’s headshot has the same warm colors as the book cover.

Marcella’s Magic
(Marcella Smith, Small Press Business Manager, Barnes & Noble)

It’s essential, for a non-fiction title in particular, for the author to promote it because nobody can address the audience about the subject in the book in the way that the author can. So the author is essential to the success of the book.

The Book Shepherd
(Judith Briles, www.TheBookShepherd.com
Follow me on Twitter, http://twitter.com/JudithBriles)

Always use caps in your email and website addresses.  Email and website addresses rarely are just one word wonders, especially when it comes to book titles. The typical, www.thenameofmybookisfantastic.com is too hard for your reader’s eyes. Not to mention that a whole bunch of letters strung together could actually spell out something that you didn’t intend to say. Help them out-print your websites and emails with caps on your cards, correspondence, emails, letterhead – everywhere as www.TheNameOfMyBookIsFantastic.com.  Contact me at Sue@TheNameOfMyBookIsFantastic.com. Guaranteed, you will have a much better chance of them remembering you and your title.