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Archive for February, 2010

MyLibrary

Posted in Publisher Information on February 24, 2010 | Leave a Comment »

Information directly excerpted from:
ExLibris and Ingram Digital Launch E-Content Collaboration. Press Release. 9 February 2010.
“ExLibris and Ingram Digital, an Ingram Content Group, announced an agreement on February 9, 2010 , to now have e-book content offered through Ingram’s MyLibrary.”
How will this venture benefit Librarians?
“Librarians can now have one search and discovery tool that they [...]

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Mom’s Choice Awards

Posted in Publisher Information, Uncategorized on February 15, 2010 | 1 Comment »

Information excerpted from: http://www.momschoiceawards.com

About the Mom’s Choice Awards:
The Mom’s Choice Awards is known for establishing the benchmark of excellence in family-friendly media, products, and services.  This annual competition recognizes authors, inventors, companies, parents, and others for their efforts in creating quality family-friendly media products and services.  The Mom’s choice Awards seal helps families and educators [...]

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Marketing & Public Relations

Posted in Marketing, Publisher Information, Uncategorized on February 8, 2010 | Leave a Comment »

When launching a new book, it is very important to consider the necessary steps for both getting a book onto the bookstore shelves, then getting it off the shelves and into the hands of eager readers. Marketing and publicity are both necessary, but each needs to be seen as a separate, yet coordinated effort that [...]

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The Latest Marketing Trends

Posted in Marketing, Publisher Information on February 1, 2010 | 1 Comment »

Excerpted from: Circle, Alison. Library Journal. Marketing Trends to Watch.
1. Twitter. 

You can speak directly to your customers
Twitter allows you to create a following of people that are interested in what you have to say

2. Online Reputation Management. Many organizations spend a majority of their time managing their online brands created for their company as much as they [...]

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