Excerpted from: Circle, Alison. Library Journal. Marketing Trends to Watch.
1. Twitter.
- You can speak directly to your customers
- Twitter allows you to create a following of people that are interested in what you have to say
2. Online Reputation Management. Many organizations spend a majority of their time managing their online brands created for their company as much as they do their physical brands. MonitorThis and Google Alerts, are helpful tools to alert you on what people are saying about your organization and products.
3. Video Marketing. If your company has cut back on advertising costs, Youtube is a free advertising outlet to reach your customers in an entirely different way.
4. Mobile Marketing or marketing through a mobile channel. This new phenomena is another new way to reach your customers. “Phones are the one-stop shop for combination, digital services, email, photos, and navigation.”
5. A Deeper Shade of Green. “Aberdeen Group, a market research company, reports that even the modest green initiatives drive customer loyalty by 36 percent. But when companies operate at the best of class levels, customer loyalty increases to 69 percent.” Saying your company is going green is not enough. Your company needs to offer environmentally friendly products and act environmentally conscious as well.
6. Speed. Marketing is about understanding the needs of your customers. Organizations should evaluate the customers view on how service delivery can be made easier for them.
Very interesting way to market on facebook. I also found a way to automate several very powerful methods of getting users. You can harvest ID by groups or pages or wall posts with this software. Then once you have the IDs you can do a friend request to your user ID or sudo profile. This by passes the captcha codes too. There is also a cool chat program that you can setup scripts and keyword to work with. This program, when I use it I can see a spike in my site traffic. It is amazing…