When launching a new book, it is very important to consider the necessary steps for both getting a book onto the bookstore shelves, then getting it off the shelves and into the hands of eager readers. Marketing and publicity are both necessary, but each needs to be seen as a separate, yet coordinated effort that [...]
Archive for February 8th, 2010
Marketing & Public Relations
Posted in Information for Publishers, Marketing, Uncategorized on February 8, 2010 | 1 Comment »
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