AtlasBooks Distribution Blog

Information excerpted from:
Skodzinksi, Noelle. “36 Twitter Tips for Book Publishers”. Book Business Magazine. 2009 December.

“If you are a good Twitterer, people will trust you, even if you are a brand, and will trust your recommendations. And word-of-mouth is the best marketing tool,” says Malle Vallik, director of digital content and social media at Harlequin Enterprises Ltd.”

Following these basic steps will help you effectively market to your target audience.

Tips from: Jesse McDougall Co-Owner, Catalyst Webworks (social media consultancy) Twitter.com/jsmcdougall:
·“After signing up for Twitter, create several Twitter accounts based on the niches in which you publish.”
·“You can try and sell your book by adding substantive information from your books and authors to the conversation.”
·“Remember to keep the conversation fun, to get your readers intrigued to come back for more!”

Tips from: Brett Cohen, Vice President, Quirk Books Twitter.com/irreference:

·“Tweet in a away that is aligned with your brand identity” (entertain and inform)
·“Make the tweet compelling enough that others will want to pass it along. Providing interesting information from the book, events, or even to promote an article is an effective way to promote to your audience.”
·“Keep in mind to keep your tweets on a timely, appropriate manner.”
·“Think of tweets the same way you would think about publicity hits. You are endorsing your book! Share your “followers” endorsement by re-tweeting their post! This will open the originator’s message up to your followers who may now follow that person and/or retweet the message!”

Tips from: Amy Wilkins, Assistant Manager, Digital Content & Social Media, Harlequin Enterprises Ltd. Twitter.com/HarlequinBooks:
·“Ask questions.”
·“Use lists and contests.”
·“Make a sale sound unique.”

*BookMasters/AtlasBooks does not formally endorse these guidelines. These tips do not guarantee your books will sell, they will only guide in the right direction.