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Archive for July, 2010

I was following a Twitter discussion using #pubtip and came across a post by Kristen Lamb discussing why new writers should blog. I thought it was pretty good. Social media is an ever-growing source for promoting yourself and your books. So obviously getting a following is a good thing. But I also love that Kristen [...]

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This week, we will start with the question and answer first. Can I get a list of stores you sell to? You can track who is buying via your Account Management page. For a broad list, we sell to all the major wholesalers and retailers (for example: Ingram, Baker & Taylor, Barnes & Noble, Borders, [...]

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I love checking out cover images. I remember my grade school librarian telling me the old adage that I shouldn’t judge a book by its cover, but I think in the current age that you can tell a lot more than what a book is about by the cover. For instance, a poorly designed cover [...]

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The deadline for the National Parenting Publications Awards (NAPPA) is fast approaching. Check out their website for details and register by the August 10, 2010 deadline to qualify for this competition. Winners of this award appear in the November/December issues of more than 45 regional parenting magazines nationwide and on NAPPA.Parenthood.com, a popular site for [...]

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ForeWord Reviews is now accepting entries for the 2010 Book of the Year Awards. This time-honored book award celebrates the independent spirit; it’s open to independently published books which have been or will be released in 2010. ForeWord Reviews‘ Book of the Year Awards program was established to bring increased attention to librarians and booksellers [...]

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This week’s Publisher Resources highlighted question is general housekeeping, but following our advice can be very important to the success of the book. Having enough stock in enough time for the release of a book ensures that stores that order the book will have the book when they expect it and they can start tracking [...]

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ICRS and INATS

You may have noticed that there are have been several posts lately about the ICRS (International Christian Retail Show) and INATS (International New Age Trade Show). In many ways, these shows, and what they stand for, stand in opposition to each other. ICRS focuses on Christian books and merchandise, particularly Evangelical Christian product with a [...]

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2010 was the first year that BookMasters/AtlasBooks had a stand-alone booth at http://www.inats.com/west/index.html (International New Age Trade Show). In previous years we sent staff to be at the show and then partnered with New Leaf for display, and that has been a good setup. But this year, there was an actual AtlasBooks booth. AtlasBooks Vice [...]

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Sales Account Executive Shelley Sapyta represented BookMasters/AtlasBooks this year at the ICRS (International Christian Retail Show) in St. Louis, Missouri. Shelley had a good time exploring St. Louis when she wasn’t at the show, calling it a “neat place” and “historical.” She even got to go up in the arch. On the show floor, Shelley [...]

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This week’s Publisher Resources highlighted question is extremely important for online sales. In grade school, I learned that you shouldn’t judge a book by its cover. That may be true when looking for a good read, but the reality is that cover has great influence on consumers. The first step is to create an attractive [...]

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