This week’s Publisher Resources highlighted question is general housekeeping, but following our advice can be very important to the success of the book.
Having enough stock in enough time for the release of a book ensures that stores that order the book will have the book when they expect it and they can start tracking sales in those first vital weeks of a book’s life. Many stores will decide whether to keep the book in stock or make it special order only based on the first several weeks the book is available.
Many new publishers make the mistake of equating the day the book is done printing with the publication date. This is not correct. The publication date should be the date stores can expect to stock the book, and all marketing and publicity should support this date.
And now, here is the Publisher Resources question of the week (this and other questions and answers can be found here):
When should I send stock to the BookMasters warehouse?
Your title should be in our warehouse at least 30 days before your release date. We need at least 2 weeks to ship to all the accounts.
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