AtlasBooks Distribution Blog

Each week we highlight and expound on a question or section from our Publisher Resources page on our website. The more you know, the better you can publish, so we invite you to check out the information we offer.

This week we will look at step one of six steps we offer for a successful book signing.

Step One: Six weeks in advance of the signing, make sure the bookstore manager has the ordering information for your books. They can order directly from BookMasters, Inc. at 800-247-6553 or from wholesalers such as Baker & Taylor or Ingram. Be aware that they may have to backorder the books from the wholesaler to get an appropriate quantity.

Fall is a great time to plan book signings. The summer months are busy with vacations and generally disrupted schedules. In the fall, kids go back to school and the weather starts to turn sending more people indoors. Also, lots of major publishers publish some of their biggest titles in the fall. While more people head into stores for these books, it is a great time for you to plan an event.

As we say in step one, you need to pursue a signing at least six weeks in advance of the signing. The store should have ordering information by then, so you can even start planning six weeks plus. Six weeks from now puts you in the middle of September, so it is prime time for planning your fall event. Check with local stores to see if they would be interested in doing a signing or event involving your book.