Today’s post comes to us from Dan Poynter, The Self-Publishing Manual, http://ParaPub.com. Here are his predictions for the publishing industry for 2011.
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Brick and mortar stores will continue to close. This includes bookstores. Their downtown rents are higher than for online stores.
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eBook publishing and reading will continue to grow. Printed books will still be needed for promotion.
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More and more established authors will abandon their New York publishers when their contracts let them.
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Ads will begin to appear in eBooks. Unlike pBooks, the ads can be added at any time and charged for by the book.
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More books will be made into Apps but only the interactive App will be viable. Static, one-use Apps offer no advantage over an eBook.
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Pre-Pub reviews will disappear. Without brick and mortar stores and the three selling seasons, there is no need for advance notice of books.
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More magazines and newspapers will close. Advertisers are following eyeballs from print to online.
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Books in Print become irrelevant. There is more bibliographic information at Amazon and the information is free.
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The future of nonfiction publishing is eBooks. The future of eBooks is color.
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The future of reading is on a screen. The future of authoring is multimedia.
The book publishing industry is changing. Some changes we like and some make us anxious. We can look ahead and take advantage of the coming changes or we can wait until the Recession is over—and hope to go back to business as usual? The same business won’t be there. You can be part of the steamroller or part of the road.
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DanPoynter is an author of more than 125 books, has been a publisher since 1969 and is a Certified Speaking Professional (CSP). He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully-published books. His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report. The media come to Dan because he is the leading authority on book publishing. Dan travels more than 6,000 miles each week to share, inspire and empower writers, publishers and professional speakers through keynotes and seminars. Get one of his InfoKits. Detailed information on book writing, production and promotion. http://parapublishing.com/sites/para/resources/infokit.cfm And his ezine. Publishing Poynters Newsletter. Full of tips and resources on book writing, publishing and promoting. http://parapublishing.com/sites/para/resources/newsletter.cfm
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[...] of the McGraw-Hill Professional Publishing Division, Philip Ruppel; and the publishing consultant Dan Poynter. Sometimes they agreed with each other and sometimes they didn’t, but that’s the fun of this, [...]
I think he is in the “ball park…”