6 Elements of Social Media Strategy: Part Two, a guest post from Maria Peagler

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6 Elements of Social Media Strategy: Part Two, a guest post from Maria Peagler

February 2, 2011 by AtlasBooks

Last week we covered the #1 element of your social media strategy: who are your readers? Today, I’ll talk about the #2 element:
what?

What are you selling? You might think you’re selling a book on retirement planning, but aren’t you really selling the dream of retirement? A book on quilting or making quilting easier? Solving addiction or the benefit of a stable relationship with your loved one? Flesh out the features vs. benefits of your products and services, and emphasize the benefits to your readers. For everything you sell, think in terms of the reader saying “what’s in it for me? How will this book improve my life?”

What do you want your readers to do after you reach them via social media? Buy your product, visit your store, or subscribe to your newsletter? Did you make it easy to do with links and easy instructions?

Make sure you define what you are selling and your goal after reaching your readers via social media, then make sure you made it easy for them to do just that.

If you’d like to learn more about social media to promote your books, sign up for my monthly email newsletter here.

Maria Peagler is the author of Color Mastery: 10 Principles of Creating Stunning Quilts, a Benjamin Franklin award winner for Best Craft Book of 2010.

Photo: SMJJP, Creative Commons

Posted in Guest Blogs, Industry Insights | Tagged Our Publishers | 6 Comments

6 Responses

on February 23, 2011 at 6:29 pm | Reply Richard L. Burns

An old advertising adage: “sell the sizzle, not the steak.”

What you say sounds interesting – where do we go from here?
- on February 23, 2011 at 7:12 pm | Reply AtlasBooks
  
  Richard, you are so right in “sell the sizzle, not the steak.” That’s all about WHAT you are selling. Glad you found the information helpful. Where do you go from here? Several options:
  1. Follow along here at AtlasBooks blog to get the rest of the story. This is a series of 6 posts that I have tailored for AtlasBooks, because I’m a customer too! I originally posted this series over on my own blog which you can read here
  2. You can subscribe to my newsletter, contact me for help in setting up a social media strategy, or take one of my online classes.
  Wishing you much luck with your book!
  Maria
on March 22, 2011 at 9:02 am | Reply 6 Elements of Social Media Strategy: Part Four, a guest post from Maria Peagler « AtlasBooks Distribution Blog

[...] What are you selling? Features vs. benefits content development. What action do you want your audience to take? Have you made it easy for them? [...]
on April 29, 2011 at 1:42 pm | Reply 6 Elements of Social Media Strategy: Part Five, a guest post from Maria Peagler « AtlasBooks Distribution Blog

[...] What are you selling? Features vs. benefits content development. What action do you want your audience to take? Have you made it easy for them? [...]
on April 29, 2011 at 1:42 pm | Reply 6 Elements of Social Media Strategy: Part Six, a guest post from Maria Peagler « AtlasBooks Distribution Blog

[...] What are you selling? Features vs. benefits content development. What action do you want your audience to take? Have you made it easy for them? [...]
on September 21, 2011 at 4:28 pm | Reply Facebook Marketing Strategies – A guest infographic from Maria Peagler « AtlasBooks Distribution Blog

[...] check out Maria’s previous guest posts: 6 Elements of Social Media Strategy: Part 1 6 Elements of Social Media Strategy: Part 2 6 Elements of Social Media Strategy: Part 3 6 Elements of Social Media Strategy: Part 4 6 [...]