I see several Christmas in July celebrations each year. I don’t know if it is recollections of cooler weather to beat the heat or the lull in holidays between Independence Day and Labor Day, but they seem to pop up every now and then.
My local bakery does a Christmas in July cookie campaign, which I love. I’m so used to certain cookies only around the holidays, but it is such a treat to have them in the middle of the summer. And really, who would want to have their oven on in this heat?
Well, it isn’t a Christmas in July celebration, but Bookmasters is offering a July Holiday Bundle for promoting your books. And though it is hot, that isn’t really the reason we are running the packages. Now is actually the perfect time to start planning your holiday promotions so that you have time to hit all lead times and deadlines.
Let consumers and book buyers know that your title is here and ready for the holiday season. AtlasBooks has tailored the July Holiday Bundle to maximize book buyer and consumer interest. Don’t let your title sit out during the prime buying season!
BAKER & TAYLOR’S GIFT BOOK ALERT SUPER ANNOTATION
Lead Time: Space reservation due 08/01/11
Each Fall, Baker & Taylor presents publishers with the opportunity to promote gift book ideas through Gift Book Alert. Gift Book Alert boasts a circulation 20,000; giving the publisher high visibility and head start to the holiday season. The four-color catalog features a template border that conveys a holiday theme and a section of annotated listings. AtlasBooks will oversee all aspects of design and insertion with one round of corrections.
INGRAM’S HOLIDAY GIFT BOOKS
Lead Time: Space reservation due 07/12/11
Holiday Gift Books is mailed with the Advance catalog as a supplement. Feature your title in a publication that is designed to promote gift book ideas. With a circulation of 13,000, your title is sure to gain visibility from booksellers, librarians, and international accounts.
BOOKPAGE ADVERTISING
Lead Time: None
BookPage is a monthly book review publication with a nationwide consumer circulation of 420,000 copies per issue. Booksellers and public libraries distribute it free to consumers. These bookstores and libraries receive advanced notification of the books to be advertised in upcoming issues, giving them the opportunity to stock the books. Your advertised title will be one of four titles featured in a quarter page, four-color advertisement.
ATLASBOOKS.COM CO-OP HOLIDAY BANNER
Lead Time: None
Your title will be displayed within AtlasBooks.com, our Internet bookstore. The Holiday Banner will include your cover and display on over 100 category pages with a direct link to your book page for ordering.
Volume Discount
*Valid through July 31, 2011
For more information regarding this exciting offer please contact your Account Executive at 1.800.537.6727.
Photo: jimmiehomeschoolmom, Creative Commons
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Thank you,
Barbara
[...] few weeks ago we did a post about the need to start thinking about your Christmas sales now (see Christmas in July). Well, now we are a month along and it is time to start thinking about January [...]