Bookmasters will have a strong presence at this year’s BEA (Book Expo America). (If you don’t know much about BEA, we have a post for you.) You may be thinking, “that’s great for you…you get to go to New York, schmooze with some industry folks, and eat some great food, but why should I care?”
While some of those things do happen and we usually have a pretty great time, BEA is a lot of work and expense. Of course part of our BEA strategy is our own self-interest; to strengthen brand reach, catch up with publishing partners, and court potential customers. And, I guess if you are one of those potential customers, this is also your benefit that you can set up a meeting with our folks at the show.
But if you are already working with Bookmasters, it still is to your benefit, and it should still matter to you that we attend the show. By attending, we do the important work of a hands-on look at what is going on at the most important trade gathering in the United States. We are on the floor hearing what the buzz is all about, attending the informational events to keep up with the changing industry, and networking with key accounts and vendors.
Maybe you are one of those folks that aren’t working with us, and you don’t really have a plan to work with us. Let me take a moment just to ask you to check out all the different things we do as a company. You will likely find that we can help you with your publishing project. And in the spirit of this topic, we are at BEA for you, too. As a company, we work to observe publishing trends and anticipate your needs. This show goes a long way in helping us accomplish those goals.