Information excerpted from:
Skodzinksi, Noelle. “36 Twitter Tips for Book Publishers”. Book Business Magazine. 2009 December.
“If you are a good Twitterer, people will trust you, even if you are a brand, and will trust your recommendations. And word-of-mouth is the best marketing tool,” says Malle Vallik, director of digital content and social media at Harlequin [...]
Archive for the ‘Marketing’ Category
Twitter Tips for Book Publishers
Posted in Marketing, Publisher Information on March 3, 2010 | Leave a Comment »
Marketing & Public Relations
Posted in Marketing, Publisher Information, Uncategorized on February 8, 2010 | Leave a Comment »
When launching a new book, it is very important to consider the necessary steps for both getting a book onto the bookstore shelves, then getting it off the shelves and into the hands of eager readers. Marketing and publicity are both necessary, but each needs to be seen as a separate, yet coordinated effort that [...]
The Latest Marketing Trends
Posted in Marketing, Publisher Information on February 1, 2010 | 1 Comment »
Excerpted from: Circle, Alison. Library Journal. Marketing Trends to Watch.
1. Twitter.
You can speak directly to your customers
Twitter allows you to create a following of people that are interested in what you have to say
2. Online Reputation Management. Many organizations spend a majority of their time managing their online brands created for their company as much as they [...]
Book Marketing
Posted in Marketing, Publisher Information on January 18, 2010 | 1 Comment »
“Excerpted with permission from Brian Jud’s Book Marketing Matters newsletter”.
Savvy Self-Promotion
Penny Sansevieri, author of From Book to Bestseller,
As any search engine optimization expert will tell you, keyword research is a funny animal. The type of keyword research you do will vary depending on what you’re using the keywords for. Article research for example will be much [...]
Posted in Marketing, Publisher Information on January 5, 2010 | 1 Comment »
Facebook is not only an effective tool to communicate with family, friends, and co-workers it is also an effective marketing tool to promote your title and its FREE. Having your own Facebook page is very easy to navigate. As a “Facebooker” it is very simple to upload photos, belong to groups, RSVP to upcoming events, and [...]
Book Marketing
Posted in Marketing, Publisher Information on December 15, 2009 | 1 Comment »
Online Book Promotion – Dana Lynn Smith
(Book marketing coach Dana Lynn Smith is the author of The Savvy Book Marketer’s Guide to Successful Social Marketing, http://www.SavvyBookMarketer.com. For more book marketing tips, visit http://www.BookMarketingMaven.com.)
Twitter is a great way to develop relationships and promote yourself and your book. But it’s important to avoid being seen as someone [...]
Step Back From The Baggage Claim
Posted in Marketing, Publisher Information on November 13, 2009 | 4 Comments »
Order Step Back from the Baggage Claim
Ever experienced the way small moments impact our lives? Ever wanted to participate in a movement to change our world? Step back Be Still Share Compassion Live Gratefully Today, travel gracefully along your path! Step Back from the Baggage Claim Jason Barger spent seven straight days flying 6,548 miles [...]
How to Sell Your Book Using Twitter
Posted in Marketing, Twitter News on October 16, 2009 | 2 Comments »
Twitter is the fastest growing media site on the Internet; you should use it to your advantage! With twitter, you can set up a profile and start sending tweets to get people to buy your book. You need to start making connections before you start selling!
Follow these easy steps using twitter, in a free way, [...]
Poynter’s Pointers (Excerpted-with permission- from Dan Poynter’s Fifteenth Edition of The Self-Publishing Manual: http://www.parapublishing.com)
Posted in Marketing, Publisher Information on September 21, 2009 | 1 Comment »
Help the information-seeking potential customer to make a buying decision. Give enough information on your book. Provide the same shopping experience they have in a store. If you are publishing fiction, put the first chapter on your site as a free read. The first chapter in a creative work will give the reader a taste [...]
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