2010 Ben Franklin Award Winners Congratulations from The BookMasters Group to the following publishers who are Winners of various Ben Franklin Awards. We are very proud to be business partners with the following publishing companies: The Bill Fisher Award for Best First Book (Fiction) Kingdom of Simplicity, Skywriter Books The Bill Fisher Award for Best [...]
Archive for the ‘Marketing’ Category
2010 Award Winners
Posted in Marketing, Publisher Information on June 17, 2010 | 1 Comment »
Book Signing 101
Posted in Marketing on June 6, 2010 | 1 Comment »
HOW DO I SET UP A BOOK SIGNING? Book signings are a great way to publicize your book and get your face, name, and book in front of customers. Listed below is a brief overview of how to go about setting up a book signing. Planning for a book signing is not difficult, but you will [...]
Author 101
Posted in Marketing on May 19, 2010 | Leave a Comment »
Author 101 (Excerpted – with permission – from Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman; FRISHMANR@PlannedTVArts.com or www.author101.com) Now that you understand some of what writing and publishing entail, it’s essential that you be aware of a few additional concepts. The first is that publishing is a business. Never forget that [...]
Online Book Promotion
Posted in Marketing on April 19, 2010 | Leave a Comment »
Online Book Promotion- Dana Lynn Smith (Book marketing coach Dana Lynn is the author of The Savvy Book Marketer’s Guide to Successful Social Marketing, http://www.SavvyBookMarketer.com. For more book marketing tips, visit http://www.BookMarketingMaven.com.) Promote your books with keyword rich articles. Posting articles on your own blog and submitting to article directories, newsletters and other blogs are [...]
Twitter Tips for Book Publishers
Posted in Marketing, Publisher Information on March 3, 2010 | Leave a Comment »
Information excerpted from: Skodzinksi, Noelle. “36 Twitter Tips for Book Publishers”. Book Business Magazine. 2009 December. “If you are a good Twitterer, people will trust you, even if you are a brand, and will trust your recommendations. And word-of-mouth is the best marketing tool,” says Malle Vallik, director of digital content and social media at [...]
Marketing & Public Relations
Posted in Marketing, Publisher Information, Uncategorized on February 8, 2010 | 1 Comment »
When launching a new book, it is very important to consider the necessary steps for both getting a book onto the bookstore shelves, then getting it off the shelves and into the hands of eager readers. Marketing and publicity are both necessary, but each needs to be seen as a separate, yet coordinated effort that [...]
The Latest Marketing Trends
Posted in Marketing, Publisher Information on February 1, 2010 | 1 Comment »
Excerpted from: Circle, Alison. Library Journal. Marketing Trends to Watch. 1. Twitter. You can speak directly to your customers Twitter allows you to create a following of people that are interested in what you have to say 2. Online Reputation Management. Many organizations spend a majority of their time managing their online brands created for their company [...]
Book Marketing
Posted in Marketing, Publisher Information on January 18, 2010 | 1 Comment »
“Excerpted with permission from Brian Jud’s Book Marketing Matters newsletter”. Savvy Self-Promotion Penny Sansevieri, author of From Book to Bestseller, As any search engine optimization expert will tell you, keyword research is a funny animal. The type of keyword research you do will vary depending on what you’re using the keywords for. Article research for example [...]
Posted in Marketing, Publisher Information on January 5, 2010 | 1 Comment »
Facebook is not only an effective tool to communicate with family, friends, and co-workers it is also an effective marketing tool to promote your title and its FREE. Having your own Facebook page is very easy to navigate. As a “Facebooker” it is very simple to upload photos, belong to groups, RSVP to upcoming events, and [...]
Book Marketing
Posted in Marketing, Publisher Information on December 15, 2009 | 1 Comment »
Online Book Promotion – Dana Lynn Smith (Book marketing coach Dana Lynn Smith is the author of The Savvy Book Marketer’s Guide to Successful Social Marketing, http://www.SavvyBookMarketer.com. For more book marketing tips, visit http://www.BookMarketingMaven.com.) Twitter is a great way to develop relationships and promote yourself and your book. But it’s important to avoid being seen [...]
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