Promotional Price

$495*

Valid through 2/29/12
Publisher must provide ePDF and/or ePUB for this effort.

For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Get the best bang for your buck. The BEA draws more than 26,000 attendees, media, and trade professionals annually. Make sure your title is in on the action. Here’s how:

Package includes:
1. Title on display at the Combined Booth Exhibit booth
2. Atlasbookscom category banner ad
3. Featured Co-Op Ad in Ingrams’ June 2012 BEA issue of Advance

View the 2012 Trade Show Schedule linked below for additional show offerings Submit your contract and payment to your Account Executive no later than the deadline below to take advantage of this great marketing opportunity.

BEA Bundle Contract

Trade Show Schedule

Yours for $695* per title

Deadline: February 21, 2012

Please contact your Account Executive
at 1.800.537.6727 to learn more

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment.

Yours for $195* per title

Space is limited

Contact your account executive
at 1.800.537.6727 to learn more

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment.

Promotional Price

$495*

Valid 01/10/12 – 02/10/12
For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

As part of the indie bookstore backlash, some stores urged consumers to use Amazon’s Look Inside feature to browse the book and then buy the book in the store. It came down to a match between “look here, buy here” versus “look in stores, buy online” versus “look online, buy in stores.”

Who can win in such a match? The publisher, that’s who. Did you notice the key word in each of these situations? It is “buy,” and it is all about getting your product in front of your consumers in as many ways possible so that when they are ready to pull the trigger and whip out the wallet (physical or virtual), they have all the information they want or need to make your book their book of choice.

To stay on top of the game and continue to offer innovate book promotion solutions, Bookmasters has collaborated with Book2Look to give our publishing partners a viral marketing tool to take print and eBook promotion to the next level with the Book2Look Social Media Widget. Click here to see the widget at work.

The widget is designed to promote your book/s on websites, blogs, social media sites, and within eAdvertising. With the widget, consumers can look here, buy here (through the AtlasBooks.com store), or from within the widget, they can look here and buy at any number of online retailers that you choose to display. And while we’re at it, for print books, consumers can look here, buy here or get hooked on the book, and buy in their favorite store, wherever that may be.

The widget takes look here, buy…wherever, to another extreme by expanding what it means to “look here.” You can embed the widget on your website, blog, social media, and ads, or the widget can go viral, and then you have other people doing your promotion for you through their websites, blogs, etc. Your discoverability has just grown exponentially.

Here are some of the option features you can build into your widget:

Portable description with an excerpt chapter
Video trailer and a photo gallery
Zoom and social bookmarking options
Recommend and share features
Review, rate, and comment capabilities
Shopping cart to multiple eRetail sites
Option to embed into other sites
Detailed analytics
And more!

For more information about how you can use the widget to sell more books, contact your account executive or call 1.800.537.6727.

It seems fitting that we have just reached 12,345 fans on Facebook as we enter the New Year. We like to look at this figure as a herald of growing numbers.

Over the past couple of years, Facebook and other forms of social media have been a great way to communicate with our existing publishing partners, connect with potential customers, and build a book-loving community.

How are you using social media to promote yourself and your books? If you aren’t connecting with others, you are missing out on sales potential, and the potential to grow your expertise through connection with others who have similar goals.

Your social media campaign will likely look different from ours. We have different target audiences. We tailor our approach to publishers and individuals who need publishing solutions such as editorial, design, eBook conversion, printing, print and eBook distribution and marketing.

We benefit from our fans by learning what their wants, needs, and dreams are. This helps us to better serve our customers. We also follow industry experts and news sources to keep fresh on the changing book industry.

Your audience and the people you follow should vary depending upon your topic. But the key point is that you need to engage. Getting yourself out there as a source of information builds your brand and puts you on the consumer’s radar.

If you haven’t already, a good way to start building your brand through social media is to find leaders in your field. See how they are using social media. Where are you finding them? What are they saying? What kind of information do they supply? Start commenting and responding on these threads. Helpful and creative contributions position you as a go-to source, and you will soon see others begin to follow you.

If you are already been using social media to promote your books, but are not  seeing the results you would like to see, try to take an objective look at your content. Are you spamming or doing blatant self-promotion without engaging? Are you connecting with what your fans want to see and read about? Check out other entries on this blog for more marketing tips.

Ok, back to the NOOK giveaway. What do you have to do to win? First, you need a Facebook account. If you are already a fan of Bookmasters on Facebook, you don’t need to do anything! You are already entered!

If you are not yet a Facebook fan, visit our Facebook fan page to like us, and you will be entered.

When we reach 20,000 fans, we will randomly select a winner from our fans to win the NOOK Color. It’s that easy!

This offer is exclusive to our Bookmasters Facebook fans. One winner will be chosen at random when the Bookmasters Facebook fan list reaches 20,000 fans.

CONTEST/GIVEAWAY RULES:

Contest giveaway is for one Nook color valued at $249. No substitutions or cash equivalents allowed. Cannot be combined with any other promotions or contest. Contest is void where prohibited. Bookmasters reserves the right to cancel, terminate, or modify this promotion if it cannot be operated, conducted, or completed as planned, for any reason. Bookmasters is not responsible for any problems with entry, including technical failures. Contest does not apply to Bookmasters employees.

Photo: kjarrett, Creative Commons

Discount
if purchased before January 31st, 2012

Please contact your Account Executive
at 1.800.537.6727 to learn more

A few months ago we featured an infographic from Maria Peagler about Facebook Marketing Strategies. Now she brings us some great tips on how to market using Twitter. In her blog post about using Twitter for marketing, Peagler suggests starting by using the infographic as a checklist: “tackle one item at a time and check it off your list.” Or you could select tactics from each category to create a unique and comprehensive marketing campaign.

Which of these ideas will you start with?

Thanks to AtlasBooks author and client Maria Peagler for this infographic. You can see what she’s up to at her website. The entire blog post about using Twitter for marketing can be found here. We are proud to have a publishing partner who takes social media so seriously and has used it to successfully promote her books.

A cutting edge, 10 week strategy, designed to
penetrate the market and increase brand awareness
ANALYTICS REPORT PROVIDED TO BENCHMARK YOUR RESULTS

	Title Awareness with NETGALLEY
Generate buzz and stimulate interest for your title Securely share your digital galleys among 40,000 professional readers

	Consumer Advertising with FACEBOOK
Campaign to targeted audience on facebook with ads linking to major eRetailers

	Sales Strategy with PRICE PROMOTION MANAGEMENT
Run timed price promotion on eRetailing sites Amazon, Barnes & Noble, and Apple iBookstore Penetrate the market, create brand awareness, and drive sales of print edition

	Analytics with MARKETING REPORT
Receive a comprehensive marketing report upon the conclusion of campaign

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment.

Take it to the next level with viral marketing! Diversify your brand and titles with the best in social media:
FACEBOOK
Facebook is a social media site utilized by the publishing industry to promote authors and books. Bookmasters will create an official Facebook author or a book fan page. Furthermore, our web marketing team will upload up to 10 pictures to design a Facebook banner. Useful links, such as connection to blog site(s), Twitter accounts, and official website, will be placed to further promote the author or the book.
TWITTER
Twitter is regularly updated by the publisher with up to 140 character bursts of information called “Tweets”. Via “Tweets” Publishers will update their followers on upcoming events, book promotions, and news; delivered in real time! Twitter is a great networking tool as it allows the publisher to follow other Twitter users. Bookmasters will create the Twitter account with provided information from the publisher. Setup includes background and color scheme composition of Twitter profile.
BLOGGER
A blog is a website generally referred to as a “daily journal”. In the case of a blog, the publisher can communicate information to respective audiences. The format of this site is set up to allow more written activity than most other social media sites, allowing in-depth interaction. Bookmasters will create Blogger account for the publisher. Account set-up includes background design, uploading up to 10 pictures, and other applicable information.
To further connect with your targeted audience and grow viral marketing efforts, place your order by September 30th and our team will research and establish 15 networking contacts for above listed social media platforms! For more information regarding this exciting offer please contact your Account Executive at 1.800.537.6727

*Note: Upon completion of the design and content of all social media sites the publisher will be responsible for further upkeep.