It is starting to feel like fall around here. The nights are cooler, even some of the days are cooler, and it even sounds like fall. The steady march of seasons rolls on. If you’ve learned much about how we sell your books into bookstores, then you know that bookselling is primarily divided into Spring [...]
Archive for the ‘Marketing’ Category
In-store Seasonal Themes
Posted in Marketing on August 26, 2011 | Leave a Comment »
Health and Wellness: August Marketing Promotion
Posted in Marketing on August 3, 2011 | 2 Comments »
A few weeks ago we did a post about the need to start thinking about your Christmas sales now (see Christmas in July). Well, now we are a month along and it is time to start thinking about January sales. In January, everyone rolls out their New Year, New You promotions. You’ll see sales focus [...]
Christmas in July! Start thinking about those holiday sales
Posted in Marketing on July 8, 2011 | 2 Comments »
I see several Christmas in July celebrations each year. I don’t know if it is recollections of cooler weather to beat the heat or the lull in holidays between Independence Day and Labor Day, but they seem to pop up every now and then. My local bakery does a Christmas in July cookie campaign, which [...]
6 Elements of Social Media Strategy: Part One, a guest post from Maria Peagler
Posted in Guest Blogs, Information for Publishers, Marketing, Our Publishers on January 27, 2011 | 5 Comments »
Social media can produce results for authors. I know, because I used it to promote my own award-winning book to the top of Amazon’s charts for two straight years. I was a pioneer in my industry and got publicity because of it. I now develop social media campaigns for small businesses, including authors and other [...]
2010 Award Winners
Posted in Information for Publishers, Marketing on June 17, 2010 | 1 Comment »
2010 Ben Franklin Award Winners Congratulations from The BookMasters Group to the following publishers who are Winners of various Ben Franklin Awards. We are very proud to be business partners with the following publishing companies: The Bill Fisher Award for Best First Book (Fiction) Kingdom of Simplicity, Skywriter Books The Bill Fisher Award for Best [...]
Book Signing 101
Posted in Marketing on June 6, 2010 | 2 Comments »
HOW DO I SET UP A BOOK SIGNING? Book signings are a great way to publicize your book and get your face, name, and book in front of customers. Listed below is a brief overview of how to go about setting up a book signing. Planning for a book signing is not difficult, but you will [...]
Author 101
Posted in Marketing on May 19, 2010 | Leave a Comment »
Author 101 (Excerpted – with permission – from Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman; FRISHMANR@PlannedTVArts.com or www.author101.com) Now that you understand some of what writing and publishing entail, it’s essential that you be aware of a few additional concepts. The first is that publishing is a business. Never forget that [...]
Online Book Promotion
Posted in Marketing on April 19, 2010 | Leave a Comment »
Online Book Promotion- Dana Lynn Smith (Book marketing coach Dana Lynn is the author of The Savvy Book Marketer’s Guide to Successful Social Marketing, http://www.SavvyBookMarketer.com. For more book marketing tips, visit http://www.BookMarketingMaven.com.) Promote your books with keyword rich articles. Posting articles on your own blog and submitting to article directories, newsletters and other blogs are [...]
Twitter Tips for Book Publishers
Posted in Information for Publishers, Marketing on March 3, 2010 | Leave a Comment »
Information excerpted from: Skodzinksi, Noelle. “36 Twitter Tips for Book Publishers”. Book Business Magazine. 2009 December. “If you are a good Twitterer, people will trust you, even if you are a brand, and will trust your recommendations. And word-of-mouth is the best marketing tool,” says Malle Vallik, director of digital content and social media at [...]
Marketing & Public Relations
Posted in Information for Publishers, Marketing, Uncategorized on February 8, 2010 | 1 Comment »
When launching a new book, it is very important to consider the necessary steps for both getting a book onto the bookstore shelves, then getting it off the shelves and into the hands of eager readers. Marketing and publicity are both necessary, but each needs to be seen as a separate, yet coordinated effort that [...]
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