Promotional Price

$495*

Valid through 2/29/12
Publisher must provide ePDF and/or ePUB for this effort.

For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Get the best bang for your buck. The BEA draws more than 26,000 attendees, media, and trade professionals annually. Make sure your title is in on the action. Here’s how:

Package includes:
1. Title on display at the Combined Booth Exhibit booth
2. Atlasbookscom category banner ad
3. Featured Co-Op Ad in Ingrams’ June 2012 BEA issue of Advance

View the 2012 Trade Show Schedule linked below for additional show offerings Submit your contract and payment to your Account Executive no later than the deadline below to take advantage of this great marketing opportunity.

BEA Bundle Contract

Trade Show Schedule

Yours for $695* per title

Deadline: February 21, 2012

Please contact your Account Executive
at 1.800.537.6727 to learn more

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment.

But I think knowing what you are good at, and what would better be left to someone else, is absolutely key in publishing these days. Except for very large publishers, hardly anyone can do everything and still be profitable.

So often, I see publishers frustrated because they try to do it all. Their staff becomes stretched too thin and something, somewhere begins to suffer.

Self-reliance, either as an individual or a company, is a hard mentality to break. It’s the American way. Or so we have thought for many years. But, especially in publishing, I think people are starting to understand the value of working with a partner to best use the strengths of everyone.

I was recently “twitterviewed” by Claudia of the blog On a Limb with Claudia, and host of a weekly Twitter chat about book marketing (#bookmarket, Thursdays at 4:00 EST). She spent the month of January interviewing regular contributors to the chat, and she always ended with the question: “Everyone has a super secret ninja skill. What’s yours?”

On a personal note, I think one of my strengths is my caramel corn (see recipe below!) But I also talked about my company, Bookmasters, and how our skill is that our services go so deep, which makes it easier for publishers to focus on publishing instead of managing a list of partners. Or instead of trying to do it all on their own.

As a company, we can help a person take their book all the way with all the steps from manuscript to completed sale. And for some people, that is exactly what they need. This way they can focus on writing. Others may have skill in cover design or promotion. Whatever it is, they can just choose what they need and move on.

But my point is, figure out what it is that you do well, and do it! But for those things that are more difficult for you, or just don’t rock your world, outsource! There is no shame! In fact, your business will likely be better because you will be able to expend all your best thoughts, energy, and passion on what you actually like instead of trudging through a checklist of publishing tasks. That is the beauty in finding and embracing your super secret ninja skill.

Best luck to you. And leave a comment with your super secret ninja skill. I’m curious (of course I am, I’m an individualizer!)

Super Secret Ninja Popcorn

6 quarts air-popped corn (plain)
2 sticks margarine or butter
2 cups brown sugar
½ cup light corn syrup
1 teaspoon salt
1 teaspoon vanilla
½ teaspoon baking soda

Spray a large (turkey-sized) foil pan with cooking spray. Add popped corn. In a heavy pan, bring to boil stirring constantly: margarine, sugar, corn syrup, salt.

Bring to a rolling boil for 5 minutes, without stirring. Remove from heat and add vanilla and baking soda. (Watch that it doesn’t start to turn dark brown, it will get a bitter taste.)

Stir very well and pour over popped corn. Mix and cover with foil. Place in preheated oven at 275° and bake for 1 hour, stirring every 15 minutes.

Let cool and store in zipped plastic bags.

Photo: hellosputnik, Creative Commons

Yours for $295*

if purchased before March 2, 2012

Please contact your Account Executive
at 1.800.537.6727 to learn more

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Promotional Price

$195*

Save almost 50% off the $380 retail price
Valid 01/10/12 – 02/03/12
For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Promotional Price

$495*

Valid 01/10/12 – 02/10/12
For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Deadlines for Title Submissions

Thank you for partnering with us on your forthcoming title(s). Please abide by the following guidelines for submitting information to us so we can ensure your titles are handled in a timely manner for processing. To submit your title information, please access our New Title Form. For multiple title submissions, please contact your customer service representative or info@atlasbooks.com

Titles submitted between:

August 1, 2011 – January 31, 2012
will be included in the Fall 2012 Catalog

February 1, 2012 – July 31, 2012
will be included in the Spring 2013 Catalog

Timeline

New title information due:
6 months prior to book promotion

Title information disseminated to trading partners:
Approximately 30 days after new title submission

Title presented to top accounts by National Sales Managers:
Approximately 2-3 months after new title submission*

Stock due in BMI warehouse:
1 month prior to release date
Book available for distribution

Selling Season:
(Book buyers are budgeted twice a year)
Spring catalog – December through May
Fall catalog – June through November

*Note:

Top accounts include Baker & Taylor, Barnes & Noble, and Ingram. National Sales Managers use tip sheets and finished books on most occasions when they present titles. we are also an exclusive sales agent for Amazon, so please cancel your Advantage Account upon signing up with us.

It takes approximately 4-6 weeks for a title to begin to appear once we submit to the trading partners; this includes Amazon as well. For more information on FAQs about Trading Partners and their timelines, please see these posts about Book Availability and Amazon.

Photo: Dave Stokes, Creative Commons

The Roof Top Hop

The Moonbeam Children’s Book Awards are designed to honor the best children’s books, authors, and illustrators, and to support childhood literacy and life-long reading.

The Roof Top Hop comes with an original song that celebrates the imagination within, and will deliver to children, friends, and loved ones the joy of reading. The illustrations by Douglas Wright capture the warmth and spirit only a Christmas story like The Roof Top Hop can.

Congratulations Michael, Doug, and Finest Books!

To see a list of all the winners, check out this Independent Publisher Feature.

We are proud to announce that a number of our publishing partners won awards this year. We have created a shelf on Good Reads for you to check them out. Congratulations to all the winners and finalists!

The epitaph for the hero reads, “Liberty is a fragile gift, take one vial of fear, add three drops of lust-for-power, and it’s easily poisoned.”

This cheeky, irreverent, delightfully un-p.c. story should be a must-read for every person in this country, including children, who doesn’t appreciate the liberty they so blithely enjoy every day (though parents might want to weed out one particularly graphic scene at the end when the power mongers begin to reap their just rewards). It’s a deliciously wicked commentary on our current political culture-gone-world-power-mad.

Dr. John Long rises from newly-engaged ER physician to world-renown hero in the battle against the invasion of deadly airwars – a super-sized aerial version of the sea’s man-o-war. The loss of his fiancé to these monsters feeds his rage against the enemy the world is told has loosed this dread in order to destroy all humanity. John is one of the rare people on earth who has a skin condition that leaves him immune to the poison of the attackers, enabling him not only to rescue new victims, but also to kill the monsters. He becomes the leader of the First Immune Attack Force.

Meisenheimer uses situations and plays on names out of our newspapers to craft a tale full of twists and turns and surprises to bring his reader through fear, anger, terror, jealousy, insanity, and so much more – to a very satisfying ending. Though I can usually spot plot twists, this one surprised even me at times.