NetGalley is a website for people who read and recommend books. Publishers can invite contacts to view their print or digital galleys, and readers can request galleys they want to review.

Benefits for reviewers

Reviewers, bloggers, journalists, librarians, booksellers, educators, or media experts can use NetGalley for free to read and request titles before they are published. Plus, you can choose the books you want to read instead of having to wade through an unsolicited stack on your desk. You have the ease to upload the content to your ereading platform of choice.

Benefits for publishers

NetGalley links you to some very influential people as they deliver secure, digital galleys to professional readers. Plus with egalleys, you won’t have the cost of printing and mailing books to people that may or may not want your book. These readers request your book, meaning they are definitely showing an interest in your content.

Bookmasters is a proud partner of NetGalley.  If you are a reviewer, come join the other 45,000 members already on NetGalley.com and check out Bookmasters’ titles. If you are a publisher, check out our special promotion running now through the end of February.

Promotional Price

$495*

Valid through 2/29/12
Publisher must provide ePDF and/or ePUB for this effort.

For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Get the best bang for your buck. The BEA draws more than 26,000 attendees, media, and trade professionals annually. Make sure your title is in on the action. Here’s how:

Package includes:
1. Title on display at the Combined Booth Exhibit booth
2. Atlasbookscom category banner ad
3. Featured Co-Op Ad in Ingrams’ June 2012 BEA issue of Advance

View the 2012 Trade Show Schedule linked below for additional show offerings Submit your contract and payment to your Account Executive no later than the deadline below to take advantage of this great marketing opportunity.

BEA Bundle Contract

Trade Show Schedule

Yours for $695* per title

Deadline: February 21, 2012

Please contact your Account Executive
at 1.800.537.6727 to learn more

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment.

But I think knowing what you are good at, and what would better be left to someone else, is absolutely key in publishing these days. Except for very large publishers, hardly anyone can do everything and still be profitable.

So often, I see publishers frustrated because they try to do it all. Their staff becomes stretched too thin and something, somewhere begins to suffer.

Self-reliance, either as an individual or a company, is a hard mentality to break. It’s the American way. Or so we have thought for many years. But, especially in publishing, I think people are starting to understand the value of working with a partner to best use the strengths of everyone.

I was recently “twitterviewed” by Claudia of the blog On a Limb with Claudia, and host of a weekly Twitter chat about book marketing (#bookmarket, Thursdays at 4:00 EST). She spent the month of January interviewing regular contributors to the chat, and she always ended with the question: “Everyone has a super secret ninja skill. What’s yours?”

On a personal note, I think one of my strengths is my caramel corn (see recipe below!) But I also talked about my company, Bookmasters, and how our skill is that our services go so deep, which makes it easier for publishers to focus on publishing instead of managing a list of partners. Or instead of trying to do it all on their own.

As a company, we can help a person take their book all the way with all the steps from manuscript to completed sale. And for some people, that is exactly what they need. This way they can focus on writing. Others may have skill in cover design or promotion. Whatever it is, they can just choose what they need and move on.

But my point is, figure out what it is that you do well, and do it! But for those things that are more difficult for you, or just don’t rock your world, outsource! There is no shame! In fact, your business will likely be better because you will be able to expend all your best thoughts, energy, and passion on what you actually like instead of trudging through a checklist of publishing tasks. That is the beauty in finding and embracing your super secret ninja skill.

Best luck to you. And leave a comment with your super secret ninja skill. I’m curious (of course I am, I’m an individualizer!)

Super Secret Ninja Popcorn

6 quarts air-popped corn (plain)
2 sticks margarine or butter
2 cups brown sugar
½ cup light corn syrup
1 teaspoon salt
1 teaspoon vanilla
½ teaspoon baking soda

Spray a large (turkey-sized) foil pan with cooking spray. Add popped corn. In a heavy pan, bring to boil stirring constantly: margarine, sugar, corn syrup, salt.

Bring to a rolling boil for 5 minutes, without stirring. Remove from heat and add vanilla and baking soda. (Watch that it doesn’t start to turn dark brown, it will get a bitter taste.)

Stir very well and pour over popped corn. Mix and cover with foil. Place in preheated oven at 275° and bake for 1 hour, stirring every 15 minutes.

Let cool and store in zipped plastic bags.

Photo: hellosputnik, Creative Commons

Yours for $195* per title

Space is limited

Contact your account executive
at 1.800.537.6727 to learn more

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment.

Yours for $295*

if purchased before March 2, 2012

Please contact your Account Executive
at 1.800.537.6727 to learn more

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Promotional Price

$195*

Save almost 50% off the $380 retail price
Valid 01/10/12 – 02/03/12
For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

Promotional Price

$495*

Valid 01/10/12 – 02/10/12
For more information regarding this comprehensive strategy
please contact your Account Executive at 1.800.537.6727

*Note: Pricing includes 4% cash discount. Discount not available for other forms of payment. 

As part of the indie bookstore backlash, some stores urged consumers to use Amazon’s Look Inside feature to browse the book and then buy the book in the store. It came down to a match between “look here, buy here” versus “look in stores, buy online” versus “look online, buy in stores.”

Who can win in such a match? The publisher, that’s who. Did you notice the key word in each of these situations? It is “buy,” and it is all about getting your product in front of your consumers in as many ways possible so that when they are ready to pull the trigger and whip out the wallet (physical or virtual), they have all the information they want or need to make your book their book of choice.

To stay on top of the game and continue to offer innovate book promotion solutions, Bookmasters has collaborated with Book2Look to give our publishing partners a viral marketing tool to take print and eBook promotion to the next level with the Book2Look Social Media Widget. Click here to see the widget at work.

The widget is designed to promote your book/s on websites, blogs, social media sites, and within eAdvertising. With the widget, consumers can look here, buy here (through the AtlasBooks.com store), or from within the widget, they can look here and buy at any number of online retailers that you choose to display. And while we’re at it, for print books, consumers can look here, buy here or get hooked on the book, and buy in their favorite store, wherever that may be.

The widget takes look here, buy…wherever, to another extreme by expanding what it means to “look here.” You can embed the widget on your website, blog, social media, and ads, or the widget can go viral, and then you have other people doing your promotion for you through their websites, blogs, etc. Your discoverability has just grown exponentially.

Here are some of the option features you can build into your widget:

Portable description with an excerpt chapter
Video trailer and a photo gallery
Zoom and social bookmarking options
Recommend and share features
Review, rate, and comment capabilities
Shopping cart to multiple eRetail sites
Option to embed into other sites
Detailed analytics
And more!

For more information about how you can use the widget to sell more books, contact your account executive or call 1.800.537.6727.

Deadlines for Title Submissions

Thank you for partnering with us on your forthcoming title(s). Please abide by the following guidelines for submitting information to us so we can ensure your titles are handled in a timely manner for processing. To submit your title information, please access our New Title Form. For multiple title submissions, please contact your customer service representative or info@atlasbooks.com

Titles submitted between:

August 1, 2011 – January 31, 2012
will be included in the Fall 2012 Catalog

February 1, 2012 – July 31, 2012
will be included in the Spring 2013 Catalog

Timeline

New title information due:
6 months prior to book promotion

Title information disseminated to trading partners:
Approximately 30 days after new title submission

Title presented to top accounts by National Sales Managers:
Approximately 2-3 months after new title submission*

Stock due in BMI warehouse:
1 month prior to release date
Book available for distribution

Selling Season:
(Book buyers are budgeted twice a year)
Spring catalog – December through May
Fall catalog – June through November

*Note:

Top accounts include Baker & Taylor, Barnes & Noble, and Ingram. National Sales Managers use tip sheets and finished books on most occasions when they present titles. we are also an exclusive sales agent for Amazon, so please cancel your Advantage Account upon signing up with us.

It takes approximately 4-6 weeks for a title to begin to appear once we submit to the trading partners; this includes Amazon as well. For more information on FAQs about Trading Partners and their timelines, please see these posts about Book Availability and Amazon.

Photo: Dave Stokes, Creative Commons