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Author 101

December 8, 2009 by AtlasBooks

Shelley Sapyta, Account Executive in Sales, and Randy McKenzie, National Sales Manager for AtlasBooks, attended Author 101 University in Las Vegas, October 30 and 31. Top publishing and marketing experts from around the country shared their tools and techniques on how to get books published as well as be successful as an author and publisher.

With more than 350 attendees, the two-day university was extremely busy, and excitement was in the air. Shelley and Randy were constantly meeting new and repeat authors with new books.

The booth was nonstop action with authors wanting quotes on printing and advice on distribution and marketing. Shelley said, “We enjoyed meeting and advising new authors on how to get their book printed and make the right decisions. We left making new friends with lots of interest in our publishing services.”

As part of the program, Randy was on a “panel of experts” discussing sales and distribution. The panel included many prestigious people from the industry including Scott Hoffman—Folio Literary Management, David Hancock—Morgan James Publishing, John Kramer—Publishing Consultant, Ken Atchity—Literary Agent, and more.

Mark Victor Hansen, the best­selling author of the Chicken Soup for the Soul series, and Rick Frishman, public relations expert and bestselling author, hosted the event.

Posted in Publisher Information, Trade Shows | 3 Comments »

Unbroken Will

November 30, 2009 by AtlasBooks

Order Unbroken Will

Seventy years after the imprisonment of Leopold Engleitner by the Nazis, author Bernhard Rammerstorfer narrates Engleitner’s remarkable life and the Nazi atrocities inflicted upon him during one of the dark epochs of world history. Although Engleitner and Adolf Hitler grew up in the same province in Austria and shared the same cultural background and education system, the convictions and attitudes they developed were diametrically opposed. Whereas Hitler caused untold suffering to millions as a merciless mass murderer, Engleitner devoted his life to peace, refusing to buckle even in the face of death. Why would a man facing imprisonment and unspeakable suffering in a Nazi concentration camp, chose not to sign a document giving him his freedom? Instead he submitted to Nazi persecution, enduring imprisonment in Buchenwald, Niederhagen, and Ravensbruck concentration camps, rather than renouncing his faith as one of Jehovah’s Witnesses. Amazingly he still lives to tell his story, and today at age one hundred and three, he is the oldest known male concentration camp survivor.

Leopold Engleitner was featured in The Boston Globe:

Posted in Publisher Information, Uncategorized | 1 Comment »

Step Back From The Baggage Claim

November 13, 2009 by AtlasBooks

Step Back from the baggage claim

Order Step Back from the Baggage Claim

Ever experienced the way small moments impact our lives? Ever wanted to participate in a movement to change our world? Step back Be Still Share Compassion Live Gratefully Today, travel gracefully along your path! Step Back from the Baggage Claim Jason Barger spent seven straight days flying 6,548 miles to seven different cities  living only in the airports the entire time. He studied 10,000 minutes of observations at all four corners of the U.S. and reflected on how our airport experiences can teach us about our lives TODAY. The airport metaphor leaps to life through profound anecdotes about an orphanage in Mexico, a summer camp in Ohio, bamboo, the homeless, climbing Mt. Everest, a hotdog grill, and much more. The funny and inspiring stories remind us how to change our daily world through thoughtful and compassionate action! Join the movement.

Jason Barger is the author of the book Step Back from the Baggage Claim, recently featured in the New York Times. Before taking off to sleep in airports and observe human behavior, Jason Barger led over 1,700 people to construct 125 houses internationally for families living in poverty. He also implemented the Streets Mission Project to serve the homeless on the streets of Columbus, Ohio. As the former director of First Community Church’s Camp Akita, he designed programming focused on living with joy, love, compassion, faith, and service for over 1,900 campers per summer. Jason is a graduate of Denison University, where he served as captain of the men’s basketball team, and then received certification from Georgetown University in Nonprofit Executive Management. In 2004, he was one of five people in Columbus, Ohio, to receive a Jefferson Award, a national award given to “ordinary people doing extraordinary things.” Today, Jason, his wife Amy, and their two sons, Will and Benton, live in Columbus, Ohio. Jason is an author, consultant, angel advocate, servant-leader, creativity coach, and respected speaker. When not spending time on those things, he is cheering on The Ohio State Buckeyes football team and leaving the door open for the next opportunity to serve.

Step Back From the Baggage Claim and check out Jason’s viral video about his book and experiences: http://www.youtube.com/watchv=y_IDxaMTmZQ.

Posted in Marketing, Publisher Information | 4 Comments »

Exceptional Customer Service

October 26, 2009 by AtlasBooks

Quoted from Peter Drucker, “quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” In today’s busy world, good customer service is hard to come by. You can always count on BookMasters customer service representatives to listen to the needs of the customer and always taking the customer service to the next step. At BookMasters/AtlasBooks, we believe that it is our job to be there for our customers whenever they need us. Our state of the art distribution center brings an industry-leading Warehouse Management System to handle pick, pack and ship functions, as well as inventory control, backed by a strong account management team that delivers highly flexible and responsive customer service.

 Many of our customers have been happy with:

  • “Quick turn around from quote to receiving the books”
  • “Friendly, helpful, staff”
  • “The staff always returning calls and email’s back quickly, pleasantly, and with patience. Excellent, careful product; attention to detail with the book”
  • “Everyone at BookMasters is very kind & Helpful. They treat me with respect & take time to answer all of my questions”
  • “Prompt, professional service”
  • “Close attention to detail”
  • “Prompt delivery of books when ordered”

 Check us out at: http://www.bookmasters.com

Posted in Publisher Information | Leave a Comment »

How to Sell Your Book Using Twitter

October 16, 2009 by AtlasBooks

Twitter is the fastest growing media site on the Internet; you should use it to your advantage! With twitter, you can set up a profile and start sending tweets to get people to buy your book.  You need to start making connections before you start selling!

Follow these easy steps using twitter, in a free way, to sell help sell your book:

  1. Set up a blog. A blog is a personable account of your thoughts and reflects more about you as a person, using this to express your presentable side, to get your point across to your audience.  
  2. Create a profile.  Setting up your account, you can use your first and last name, or you can use the name of your book.  Using your book title will help to identify head on, that you are associated with a book, allowing your book to have meaning when someone Google’s your book title.  This is another perfect way to market your book free of charge.
  3. Build trust.  Build the relationship. Get Sales.  When you tweet about your

blog posts, you will be getting people interested in what you have to say.  The more you post on your blog, the more visitors you will have.

Twitter is a great social marketing tool to interact with your potential readers, offering a tool to build relationships that will eventually lead to profit. 

Information retrieved on October 12, 2009.  From: http://ezinearticles.com 

*BookMasters/AtlasBooks does not formally endorse these guidelines.  These do not guarantee a bestseller, they will only guide in the right direction.

Posted in Marketing, Twitter News | 2 Comments »

Upcoming Events

October 16, 2009 by AtlasBooks

10/14/2009 – 10/18/2009
Frankfurt Book Fair; The Messe, Frankfurt, Germany. The largest international book fair in the world. Visit us at the fair at stand 80 R905.
For more information visit www.frankfurtbookfair.com

10/30/2009 – 10/31/2009
Author 101 University: A Crash Course in Publishing Success; Las Vegas, NV.
For more information visit www.author101university.com

11/7/2009
Self-Publishing Book Expo; Sheraton New York Hotel and Towers; New York, NY
www.selfpubbookexpo.com

11/12/2009 – 11/14/2009
PubWest National Publishing Conference and Trade Show 2009; Doubletree Hotel – Reid Park; Tucson, AZ
www.pubwest.org

This calendar was up-to-date and accurate as of October 15, 2009. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.

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Frankfurt Book Fair 2009

October 12, 2009 by AtlasBooks

Frankfurt image

The Frankfurt Book Fair will be held at Messe Frankfurt, October 14th through October 18th.  It is the most important marketplace for books, media, rights, and licenses worldwide.  More than 299,000 plus visitors from all over the globe attend; among them more than 7,300 exhibitors from over 100 countries.  The fair also provides a platform for distributors and professionals from the digital and manufacturing fields to showcase their skills and exchange views about current publishing trends and innovations.

The Frankfurt Book Fair provides the publishing professional opportunities to grow their business, expand networks, build bridges into the future, and make new discoveries. 

Deb Keets (VP of Business Development), Amanda Dowdy (Buyer Relations Manager), and Jeremy Nurnberg (VP of Sales of BookMasters Distribution Services), will be at the event to answer of all of your questions.

Check out our stand: 80 R905

Posted in Trade Shows | Leave a Comment »

GLIBA Recap

October 5, 2009 by AtlasBooks

The 2009 Great Lakes Independent Booksellers Association Tradeshow was such a positive experience and a very exciting time for AtlasBooks.  The show included 55 exhibitors and 392 bookstore memberships.

The two author signings at the AtlasBooks booth was a major success.

Our first author signing was Joe Vitale, Backstage Pass, Stories From the Road & In the Studio with Crosby, Stills & Nash, Dan Fogelberg, Peter Frampton, The Eagles, Ted Nugent, Joe Walsh, Neil Young, and many more.  His wife, Susie Vitale was there for the signing.  The renowned drummer Joe Vitale takes you back stage for a rare and intimate look behind the scenes, as told to his wife Susie Vitale.  Backstage Pass is a personal, humorous, and nostalgic history-in stories of on the road and in the studio over 40 years of his rock and roll drumming career. 

9781904633068 001

The second signing was Jason Barger, Step Back From the Baggage Claim.  Jason Barger wrote about spending 7 straight days flying 6,548 miles to 7 different cities living only in the airports the entire time.  He studied 10,000 minutes of observations at all 4 corners of the U.S. and reflected on how all airport experiences can teach us about our lives today.

9781904633068 006

 

“The AtlasBooks staff had a great time networking, building new relationships, and supporting the independent booksellers.  We cannot wait to attend GLIBA next year!”

-Randy McKenzie, National Sales Manager

Posted in Trade Shows | Leave a Comment »

GLIBA Oct. 3, 2009

September 28, 2009 by AtlasBooks

AtlasBooks will be attending the 20th anniversary of the Great Lakes Independent Book Sellers Association tradeshow on October 3, 2009 in Cleveland, Ohio at the Cleveland Renaissance Hotel. 

GLBA is the second youngest of the 10 regional booksellers associations. It was formed in late 1989 as the Michigan Booksellers Association in response to censorship legislation in that state. It had its first trade show in 1990 and published its first holiday catalog in 1991. The association grew quickly. In 1991 it expanded to include the states of Illinois, Indiana, and Ohio as well as Michigan and changed its name to Great Lakes Booksellers Association (http://www.gliba.org).

Randall McKenzie, National Sales Manager of AtlasBooks, along with the GLIBA, “believes this is a great opportunity for AtlasBooks to support our local independent book stores and authors, as well as a great networking opportunity.”

Please stop by our booth to check out our two featured authors: Jason Barger author of Step Back from the Baggage Claim and Joe Vitale author of Backstage Pass.

We are very excited about this event and welcome this opportunity to talk to you about your publishing and distribution needs.

Posted in Trade Shows | Leave a Comment »

Upcoming Events

September 21, 2009 by AtlasBooks

9/23/2009 – 9/25/2009
Society of Scholarly Publishing IN Meeting; Hotel Providence, Providence, RI. For more information visit http://sspnet.org

9/24/2009 – 9/26/2009
Mountains and Plains Booksellers Association Show; Crown Plaza Hotel – Denver International Airport, Denver, CO. For more information visit www.mountainsplains.org

9/25/2009 – 9/27/2009
Southern Independent Booksellers Alliance Meeting and Trade Exhibit; Carolina First Center, Greenville, SC. For more information visit www.sibaweb.org

9/26/2009
Midwest Booksellers Association Show; Roy Wilkins Auditorium at RiverCentre, Saint Paul, MN. For more information visit www.midwestbooksellers.org

10/1/2009 – 10/3/2009
New England Independent Booksellers Association Show; Connecticut Convention Center, Hartford, CT. For more information visit www.newenglandbooks.org

10/4/2009
Book & Author Festival; San Luis Obispo, CA. For more information, contact Rebecca Juretic at 805-541-5070.

10/8/2009 – 10/10/2009
Northern California Booksellers Association Show; Oakland Convention Center, Oakland, CA. For more information, visit www.nciba.com

10/10/2009 – 10/11/2009
21st Century Book Marketing Expo 2009; Catamaran Resort; San Diego, CA
www.21centurybookmarketing.com

10/14/2009 – 10/18/2009
Frankfurt Book Fair; The Messe, Frankfurt, Germany. The largest international book fair in the world. Visit us at the fair at stand 80 R905. For more information visit www.frankfurtbookfair.com

10/30/2009 – 10/31/2009
Author 101 University: A Crash Course in Publishing Success; Las Vegas, NV. For more information visit www.author101university.com

11/7/2009
Self-Publishing Book Expo; Sheraton New York Hotel and Towers; New York, NY
www.selfpubbookexpo.com

11/12/2009 – 11/14/2009
PubWest National Publishing Conference and Trade Show 2009; Doubletree Hotel – Reid Park; Tucson, AZ
www.pubwest.org

This calendar was up-to-date and accurate as of Septmeber 15, 2009. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.

Posted in Events | 1 Comment »

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